Join us on our second episode as we celebrate Current Commerce's official status as a TikTok Shop Partner. We talk about the potential of emerging brands, the rise of TikTok Shop, and the importance of authenticity in social commerce. Eric Robert, Brad, & Mike go in deep sharing about the differences between conversion and transaction, the role of influencers, and strategies for successful e-commerce. They also touch on inventory management and the balance between creativity and objectivity in content creation. You'll likely enjoy Brad's attempt to DJ intro music, Mike sharing some parenting while wakeboarding memories, and Eric Robert spilling the tea on why he's all in on Mike Tyson when it comes to the big fight against Jake Paul that's streaming on Netflix.